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Mapping and Geocoding - Configure a mapping provider (e.g. Google or Yahoo) to display maps for contact addresses.
You can choose to use either Google or Open Street Maps OpenStreetMap as your mapping provider depending on your preference. Check which service has the best coverage for your contact's locations. If you've also configured a Geocoding Provide AND the provider has coverage for a contact and / or event location - CiviCRM will automatically populate / update the Latitude and Longitude fields (geocoding) when the record is added or edited.
You can view the provider options at their respective websites: